Ray-Ban Station

Ray-Ban Station was the brand’s first pop-up store in the world. Inspired by the Subway print, a limited model for the Wayfarer collection, the store imitated the interior of a real wagon and hosted a bunch of urban art shows such as a beatbox fight or a graffiti attack.

Agency: Poko / Client: Luxottica / Year: 2009

Work: Creative Direction & Executive Production