Ousadía Alegria

Neymar Jr and Bruno Big are two talents on parallel paths. They are both Brazilian, they both learnt in the street and they love Barcelona. With the launch of Ousadia Alegria, boots inspired in the footballer and designed by the graffiter, Nike wanted to unite them forever. Mixing art and sport we designed an event for youngsters which, in turn, left a legacy for the city.

Agency: Lateral Thinking / Year: 2016